KIMBERLY ROHM BRAND BUILDER GROWTH DRIVER
A Brave Point of View
BRANDS
Where I've Made Impact
JOHNNIE-O
VP, MARKETING
BEACHBODY LIVE
MARKETING DIRECTOR, BUSINESS UNIT LEADER
REEBOK
GLOBAL BRAND MARKETING DIRECTOR
CONVERSE
BRAND MARKETING CONSULTANT AND GLOBAL RETAIL MARKETING DIRECTOR
MATTEL
SALES STRATEGIST AND CUSTOMER MARKETING - TARGET ACCOUNT
CATCH A TREAT
FOUNDER,
CHIEF TREAT OFFICER
MONKEYBARZ.ORG
FOUNDER,
GO PLAY OFFICER
MCCANN
MEDIA DIRECTOR
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ABOUT ME
I am a lifestyle marketing leader with 15+ years experience helping companies focus on insights to grow and lead. I am passionate about building beloved brands, developing high-functioning teams, and driving business impact.
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With an entrepreneurial mindset, I thrive in the dynamic environment of human-centered, hyper-growth companies that have a steep mountain to climb.
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And the ultimate multi-tasker, I am a mom, wife, daughter, sister, aunt, mentor, avid sports fan and part-time professor at LMU too.
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Contact me to find out how I work and add value. I look forward to hearing from you.
EXPERTISE & SERVICES
BRAND DIRECTION / MANAGEMENT
Discovery, Opportunity Analysis, Positioning, Strategy, Identity, Goal Setting, Target, Planning, Guardrails, Process, Operations, Go-To-Market, Digital Asset Management, Global Experience, Launch, Licensing, Partnerships, Cross-Functional Oversight, Org Structure, KPI's/Analysis, P&L
STORYTELLING/CONTENT
Messaging, Campaign Creation, Storytelling, Style, Photography/Video Production, Copywriting, Platform Activation, Concept Testing, Analytics
CONSUMER INSIGHTS
Attitude, Profiling, Net Promoter Score, Segmentation/Target Mapping, Needs Analysis, Brand Health, Product / Category Deep Dive, Competitive Intelligence
CHANNEL AND PLATFORM MARKETING OPTIMIZATION
Ecommerce, Wholesale, Retail,
Audit, Customer Acquisition and Retention, Website/Mobile, PR, Database Lifecycle Marketing, Email/CRM, Social Media, SEO, Digital, Print/TV/OOH, Direct Mail, Loyalty, Affiliates, Influencers, Trade, EXperiential, Tech Stack, Analysis
PERFORMANCE MARKETING
Funnel Analysis, Attribution Modeling, Digital Strategy (SEO/SEM/Native Advertising/Sponsored Content/Social Media Advertising/Affiliate Advertising), Performance Analytics
